In Financial Management, our goal for the final project was to develop an idea for a growth company either by creating our own
I selected a service experience that I found distinctive and with which I’ve recently been engaged. In my case, I chose Dramatics NYC, a hair salon located near me. Next, I identified three potential users of this service to create Design Personas for each user group. The personas were each given a name and a photo of what they might look like then an identification of their career, interests, background, hobbies, etc. Finally, I came up with names for each group of users in what is known as a “user segmentation” and expressed two design improvements for the service based upon the personas particular profile.