For this week’s map, we went out in groups of 3 throughout Chinatown. My group mainly walked around the main street of the
This was our first group project in managing creative teams. We were randomly assigned group members and asked to find a design solution for an empty lot anywhere in New York City. There was one key requirement which was to use the design process that we studied in class. In other words, we had to go through
This was a challenge because we wanted to go straight to a solution. Instead, we began by picking a lot and organizing our google drive folder, and communication groups.
After exploring the lot on our own, we really began to develop our ideas and put together how everything would work in class. We had a broad picture in mind of what to do with the space, but through various exercises, we started to determine the type of people the lot would target, challenges we would face, and any constraints or consequences. To then further look into these issues, we began to place the ideas we came up with on different maps that would measure their importance. In the end, we chose which were the most important issues that correlated together and figured out various ways each one can be solved.
Through our mapping process, we decided to promote our space using advertising tactics such as posters, social media, and an educational online platform for anyone seeking to check out our space or to stay updated on what happenings would be taking place. We drafted out the process of users entering the space and leaving, and our marketing tactics to get them to not only visit but to come back.
Initially, we felt users would be more enticed to come back through using brochures or discounts they could pick up and take, so we included this in our map. However, we were told to test out our theory and get feedback from someone outside of our group. We decided to ask a woman what she thought about our takeaway items, and she explained how she did not think that using paper as takeaway items would be beneficial to our cause. She also explained how she would not want to take anything with her, as it would seem to add to any clutter she might already have. We thought this was amazing feedback, and decided to pivot our idea, creating QR codes and posters that provided the same information that the takeaway items would, but in an eco-friendly, digital way.
Alright, so down to business. We wanted a better visual of how the space would look physically. Here’s how we’d make this work. We’d start by incorporating 4 primary spaces into the lot. One would be a space for various food truck companies to come in and out of, allowing users to drop in and grab a meal. Then, we’d be sure to include a sitting and socializing space, where visitors could eat, work, or just use to take in their surroundings.
We thought it would only be right to include a Green Space, where local farmers or locals themselves could plant flowers or food to be sold to the community. Finally, and most important, we’d include a machine that would allow anyone to throw away or recycle their trash in return for money, similar to that of companies that exchange cans for coins. We’d be sure to hang up our posters with their respective QR codes on the way out, including weekly calendars, discounts, our informational website, and an email sign up! Sounds good, right? We thought so too. We deemed it, “The Lot Project.”