Today I have begun a campaign management course in which I am learning the strategies to helping map out and plan advertisements and
For our final project in Product, Packaging, and Promotion; the class was placed in pairs to create three concepts of a T-shirt, fold up poster, CD, and sleeve for a re-release of a song from an artist of our professors choice. Our song had been “Ace of Spades” by Mötorhead. We used six images for inspiration which included the Jack Daniels logo, a rock on hand, speed metal symbol, speed freak symbol, coat of arms for the town Lemmy Kilmister was born in, and dead man’s hand.
My partner and I decided to split the work by creating each creating our own individual concepts and then the last one we would collaborate together. For my piece, I based my design off of the back of a traditional poker card.
During the 80’s, a lot of the famous rock albums covers were heavily painted with very loud illustrations and for the last piece we tried to capture that feeling from that time period.
There was a debate on whether or not my partner and I would make both of our packaging designs for our project. We wanted to make the first design only so that we could focus our energy on getting our T-Shirt printed. We knew once we had the shirt finalized that it would come out well and hoped to produce a complete product. In the end, we integrated our second design with our first design by creating a card to pull out with the items on the inside.
We had an issue with getting our T-shirt printed because silk screening would cost around $100 for one T-shirt and the price only lowered if we bought it in bulk. We tried to print black ink on a white shirt instead with a digital printer, but it didn’t give the same heavy metal feeling the white ink on black did. We finally found a place in New Jersey called Flexy Custom Apparel to cute iron on for us, but they only had the tools to print the parts of the design that were thick enough. The rest of the design that was too complicated I printed out onto a different type of iron on paper at home.
Another issue we had when making our final boxes was that in the design I had accidentally made the UPC code too small and we already constructed the boxes before we could reprint them. So my partner and I decided to make a sticker and print them at the computer lab to cover up the mistake.
This project was a bit of a challenge as both my partner’s and my own styles contrast a bit from the band. My partner tends to appreciate more of a minimalistic style and I like more pop punk artists rather than rock. However, even with different tastes, I think our final results came out well. We ended up really trying to play up the biker side of the band through our designs.
For our final project in Product, Packaging, and Promotion; the class was placed in pairs to create three concepts of a T-shirt, fold up poster,