“In this section, students’ build upon their perceptual skills and understanding of gestalt theory, engaging the mind in the process of understanding structure
Through the medium of package design, students used photography, graphics, mixed media, and typography to create a custom matchbook/matchbox for our assigned restaurants. Matchboxes were once a ubiquitous give away (and indirect marketing devise), the design, production, and availability of custom matchbooks/matchboxes have almost gone the way of the Dodo due to the National trend (state-by-state) to outlaw smoking in public places. They were once considered a common pocket item from a night out on the town. By utilizing research on our assigned venue, we combined relative imagery and typography and to design a custom matchbook/matchbox. While we were allowed to reference any existing graphics/logo from our venues, those graphics couldn’t be use directly in our designs. 
Three of cups is an Italian Restaurant located in the East Village. Surrounding it are many other international restaurants, bars, and cafes. Below the restaurant is a lounge that has happy hour every day, live music, and an open comedy show on Wednesdays. The upper restaurant has a very warm atmosphere and medieval themed decorations along the walls with brick and wooden walls lining the place. The restaurant also has candle lighting throughout. The lounge is much darker and has old band stickers plastered on the ceiling and band posters and creepy masks along the walls.
The Lounge attracts many punk-rockers on weekdays and “weekend warriors”
For the food, they serve primarily pizza and pasta and make use of their wood burning oven.
“The name is derived from an Italian deck of playing cards called “Modiano” which dates back to the 14th century. The Three of Cups is a wild/trump card in the games Scopa and Briscola. The deck is similar to the tarot card deck.” – http://www.threeofcupsnyc.com/
Three of cups opened in December 1992 by Phil Hartman and Santo Fazio who used old family recipes to make their creations.
Weekdays the place opens at 5 pm for dinner, but on weekends you can go earlier for brunch.
I originally came up with 4 different concepts for our Match booklet design as well as created mock-ups for how the pieces were to be built. Out of the four mock-ups, I chose three different shapes of books and boxes to construct as prototypes. One book takes the shape of a pizza and the other is just a traditional square shaped book. My next design is shaped like a pizza box to fix with the main food of the restaurant and the last one is a cylindrical shaped box.
The class had worked on the completion of creating matchboxes for a restaurant that had been assigned to us while using elements found throughout the restaurant to convey a certain theme. My restaurant had been Three of Cups, which is a moderately priced Italian Restaurant with a lounge and bar below it. The pictures items that I used to represent the restaurant were a brown tin ceiling of the restaurant, rock band stickers pasted on the ceiling of the lounge, brick pizza oven, candles, pizza, and swords.
Originally I had made a digital layout to create the concept of my design, but as I played around with it I realized that I would prefer to just hand draw it as I did not like the flat look of my prints. I had recently been following a Youtube channel called DramaticParrot who creates beautiful illustrations of cartoons and Disney characters using color pencils and decided to give her method a try.
The trickiest part of this project was probably sizing. that round matchbox worked out well, but I had a little trouble when it came to the pizza box. My first version wouldn’t stay close; probably because the tabs were not the best size. So I decided to play around with belly wraps. I then got the idea to make a second pizza box and use a vellum paper as the belly wrap and draw the image of the candles and stove onto it so it’s as if it turns into a separate packaging. I definitely like this design better.
This process was a lot of trial and error, but overall the final results were successful and I appreciate the process it took me to get the piece to where it is.
 Paraphrased from Aaron Brashear’s assignment outline.