Web Analytics allows websites to measure digital marketing programs. It is a tool that can be used to effectively gain information on consumer
Why is water such a big issue? We have systems like the one described above to help replenish our clean water source, right? There is so much of it, yet a lot of it is not really usable for drinking or sanitation purposes. Water is a pretty replenishable resource, but we don’t really think about what happens to the water we use after it comes out of the faucet and down the drain.
Even with these systems, there are still 2.5 billion people in the world who still practice open defecation. This allows human waste which carries deadly bacteria, parasites, and microorganisms to make their way into our water sources.
There is always room for improvement, and the water crisis is not an end of the world case. The problem is solvable. There are solutions such as rainwater catchments, spring protections, latrines and more. The impact can be tremendous.
We are not the only people as citizens or individuals who can make an impact on the water system. The UN passed a resolution to recognize water and sanitation as “essential to human rights”. They called upon hundreds of nations and international companies to provide the necessary money, tools, and capacity to build to give clean and affordable drinking water. They believe that clean water is needed to push forward ecosystems, businesses, communities, agriculture, and commerce.
The UNGC works with 8368 companies, 161 countries, and 32,919 public reports. It is a comprehensive guidance for companies to teach them about how they can respect the human rights to water and sanitation. Their goal is to “create sustainable and inclusive global economy that delivers lasting benefits to people, communities, and markets.” In order to help guide them, the organization comes up with a business plan that aligns its strategies with the ten principles of human rights, labor, environment and anti-corruption.
Their view on companies is that businesses and industry associations can have a significant influence on corporate sustainability. They would also be established throughout the world and gaining a deep understanding of specific industry trends and needs.
Companies around the world, no matter the size, consult associations for advice on critical issues related to sustainable development and corporate citizenship. These associations are motivated to help these companies with the incentive to improve their own reputation and competition. The associations are also able to get very specific and narrow in on issues specific to certain industries. Businesses and associations also then publicly engage with consumers to spread awareness on how associations can help change and promote sustainability.
On their website, the UNGC maps out a Water Stewardship Maturity Progression to help assess where you are on your water management journey with the help of a progressive path.
There are many other organizations that are now also partnering up with companies to improve sustainability and our water and sanitation systems such as wateractionhub.org which enlists 365 organizations, 197 projects, and 383 project locations.
Sustainablewash.org easily compacted their method into three steps: Actively promote WASH sustainable charter, complete sustainability self-assessment tool, and conduct third-party assessment to decide organization’s adherence.
Even with the progress made so far there are still a lot of questions being asked like “if corps could save the world with all the money they already have, why not just do it?” But I think this is too much of a generalized statement and ignores all the other efforts that needs to go to change and make things more sustainable
Another question that comes up; “is desalination to water shortages?”
This is the process of turning the salty ocean water to clean usable water. It sounds like a good idea since about 96% of our water on the planet is actually made up of the ocean and many areas of the planet facing serious droughts.
However, these processes (reverse osmosis and distillation) takes up a lot of resources and requires a lot of energy, time, and money. It can also end up harming or killing our ocean life. It is a lot more expensive than just turning to our freshwater resources, but there are still companies trying to find their way around this issue. There are corporations looking to help sustain our environment. Forbes publishes the top sustainable companies.