For the first couple of weeks in the Product, Packaging, and Promotion the goal was to pick a product that we think functions
My article I will be discussing this week is how Amazon dealt with incorporating sales taxes to their business. Originally, stores that own brick and mortar or physical locations for their stores are required to tax consumers for purchasing an item. This is a major reason why Amazon has been successful in being a very optimal site to buy from because they don’t require their consumers to pay additional money for the items they buy. However, many retail stores have been angered to this and fought Amazon trying to enforce a law where Amazon must make their consumers pay taxes. This might drive consumers away from shopping on Amazon who is there just because the price is cheaper. Amazon has been fighting against this for several years but recently they have begun to establish this requirement in their system and making people pay tax prices along with their purchases. In order to combat this threat to their business, Amazon has also realized they could just designate their own physical retail stores so that they could deliver their items to a consumer in an amount of hours instead of days. Basically, they would try and create and open warehouse. This might decimate other local retail stores when people want to shop at the physical Amazon store rather those other retailers. To oppose with the rising prices, Amazon has tried to compromise by creating systems that would offer even faster shipping.