For the second homework assignment of this class, the goal was to choose any product and type of smart device and put the
Digital Marketing Strategies is a class in which we learned about different online marketing tactics. This course introduced the concepts of digital strategy, creating a “digital snapshot”, and a digital strategy document as well as the selection, use, and implementation of digital marketing tools as part of an overall integrated marketing strategy. The class went over a general overview of what kind of impacts our online resources has on today’s world of marketing. Some of the topics approached include tracking and measuring digital marketing, integrated marketing communications, and the impact of digital marketing on business.
For the final project, I teamed up with three other individuals to create a campaign strategy for a vodka company called Prieka. Our analysis of the business was broken down into an executive summary, identifying the target audience, traditional and digital marketing channels, implementation of marketing tools, and how we would measure success. The company was not yet existing at the time of creating this case study and is just theoretical. So we looked at competitors strategies and existing research on the alcohol industry to learn more about the market our product was entering.
Although I don’t know much about this industry, it was interesting to come together with my team and figure out a way to help brand and promote this company as well as determining how we would determine the company’s market position.