In my studio class, we focused a lot on visual cultures. Because of this, we looked at culture on a personal scale as well
The last class I am taking for the Digital Media Marketing Certificate is a course called Search Marketing. In this class, we will be learning how to utilize tools such as Google Adwords. This is one of the most difficult and important marketing skills to learn (in my opinion) because if it is not done right a company could end up spending hundreds to thousands a day and still not gain ROI. We will work on coming up with different keywords, developing mock AD campaigns, sponsorships, content listings, and more!
For the first assignment, the class was asked to come up with 5 good and 5 bad search marketing examples. An effective search market example provides a relevant link desc., answers questions the searcher questions, and drives searchers to and action. Below are a PDF and picture clippings of my assignment.